Thursday, October 17, 2013

1991 hyundai elantra ads


 It is 1991 Hyundai Elantra advertisement aired in Korea. The background of this ad is Autobahn where has no speed limit. The main concept of it is Elantra VS world-renowned car(Porsche). The Thing is that even these days people are not sure about the meaning of the Porsche drivers thumb raising. The most famous interpretation is that the drivers thumb means "I'am only driving it in first gear."
 The method this ad use is metaphor. It emphasises products quality by showing Porsche and defeating it. Also it makes ones who watching this ad focus on its acceleration showing the rapid increasing of RPM metre. Another feature this ad exploits is the sound, the sound of howling engine. For me it sounds like "This car has a fantastic engine sound which is enough to beat the engine oil out of the Porsche."

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